Chris Langlais

Designer | Painter

Experiential Design

Poster Design

2020

This project explores a method to convey the scent of an object through a visual medium to aid people who have a limited sense of smell. Smell and vision aren't connected through association but taste and smell have a stronger connection. Using methods seen in marketing, elements of each poster use connections to the taste and essenience of the object. Elements build on each other to heighten the association to a specific group. At the beginning, lettering was used to show the intended output and as the project progressed lettering was swapped with pictorial representations of the defining characteristic.

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